Betsson has officially announced the launching of its new platform in Italy, which could pave the way for an agreement with Inter Milan.
As we reported last week, the Swedish gambling company has emerged as the favorite candidate to become Inter’s new main shirt sponsor.
The Nerazzurri’s deal with Paramount+ will expire at the end of the season. Therefore, the Italians are currently exploring their options
While Qatar Airways were mentioned as a possible candidate, Betsson have reportedly splashed competition out of the water.
The Swedes could offer the Serie A giants 30 million euros per year for the next five campaigns.
As FcInterNews reports, Betsson have now launched a new platform in Italy.
“The Betsson Group is proud to announce the launch of its flagship brand, Betsson, in Italy,” reads the official note.
“This strategic move signifies further expansion of the brand into new markets. It also underlines the Group’s commitment to positioning Betsson as a pre-eminent global brand in the sector.
“In Italy, Betsson.it will fascinate customers with a diversified portfolio. It will provide a complete sports betting offer, boasting markets for different sporting activities, as well as a wide range of slots, table games and immersive live casino experiences.”
Betsson Launches New Platform In Italy Which Could Pave The Way For A Partnership With Inter Milan
The company’s Commercial Director Ronni Hartvig also underlined the significance of this new development.
“The importance of Italy for Betsson has grown significantly. We believe that this is the right time to introduce our flagship brand, Betsson, to the Italian market.
“Consolidating our operations under the unified Betsson brand, we aim to harness the power of scalability.
“And together with our extensive experience in the region, we aim to position the brand as a leading sports betting operator in the market,” concluded Hartvig.
We shall see if there will be some developments on the axis between Inter and Betsson in the coming days.
