Betsson has become the new Official Main Partner and shirt sponsor of Inter Milan.

The Nerazzurri confirmed the beginning of the new partnership with the Swedish betting company in an announcement on their official site.

The last few seasons have seen significant flux on the front of Inter’s shirt.

The Nerazzurri’s long-term partnership with tire manufacturer Pirelli came to an end in the summer of 2021.

And in each of the seasons since then, Inter have started the season with a different main shirt sponsor.

In the 2021-22 season, Inter’s main shirt sponsor was blockchain “fan token” company

Then, in the 2022-23 the Nerazzurri entered into an ill-fated partnership with cryptocurrency company DigitalBits.

Inter removed the company’s logo from their shirt towards the end of the campaign. This was the result of non-payment by the sponsor who were in the midst of a financial crisis – the same happened with Roma.

Inter then agreed a main shirt sponsorship deal with US streaming service Paramount+ for the final two matches of the 2022-23 campaign, including the Champions League final.

Paramount+ were also Inter’s main shirt sponsor last season.

Betsson Announced As New Official Main Partner & Shirt Sponsor Of Inter Milan

The deal with Paramnount+ only lasted for one season, however.

Therefore, Inter had been in search of a new main shirt sponsor.

And in the last few months, the Nerazzurri have found an agreement with betting company Betsson.

There had been other interest – such as Qatar Airways. However, it is Betsson that has won the race to become Inter’s new main shirt sponsor.

Inter officially announce that the deal with Betsson will last for four years.

Meanwhile, the club does not officially announce the figures involved in the deal. But widespread reports indicate that the Nerazzurri will earn around 30 million per season.

Inter are the first club in Serie A whose shirt will carry the logo of Betsson.