The Lega Serie A board has appointed US investment bank JP Morgan as the league’s new advisor for international development.
According to a report published by Lombardy-based financial publication ‘Milano Finanza’, the firm will primarily help work on negotiating international TV rights.
The bank has been entrusted with this responsibility as the league seeks to fight declining TV rights for Serie A around the world.
The league also wishes to increase its international presence more generally, and believe the bank will be able to deliver.
Serie A Trust JP Morgan To Help Maintain €250m Revenue
The current target for the project is to maintain the current levels of TV revenue.
This figure currently stands at an estimated €240-250 million per year.
JP Morgan must also devise a way to increase the appeal of the league to international audiences.
Meanwhile, Serie A resumes this weekend after the first international break of the season.
The pick of the matches is Inter Milan’s Derby d’Italia game against Juventus in the Allianz Stadium.
Attractive football certainly attracts a large audience, even among non-football fans. However, it’s undeniable that media, whether print, electronic, or social, plays a crucial role. The Premier League (EPL) in the 1990s was less popular than Serie A. However, massive media support helped the EPL achieve its current popularity. In the EPL, cheap players can become very expensive simply because of extensive media coverage. So, it’s no surprise that the EPL is currently more marketable than Serie A. To gain media support, Serie A clubs must be able to sign top players in peak form, not aging players nearing retirement. Signing Erling Haaland, Bukayo Saka, Florian Wirtz, or even Jude Bellingham would boost Serie A’s image. This would automatically attract advertising and major sponsors to Serie A.
But are Serie A clubs capable of signing top players when so many clubs are still struggling financially? I believe the current imperative is to improve club financial management, managing everything professionally. And it must be open to foreign owners because there are still many club owners and fans of Serie A and Serie B who only want owners from Italy.
And one more thing, limiting fans’ expression of support for their team is a step backward. That’s a hallmark of the Serie A league. Of course, this must be controlled. This is due to the many concerns raised by various parties regarding fans. I’m an Inter and Serie A fan and hope Serie A can return to its glory days of the 90s.
They should have hired me (I’m still available if needed!!) – As far as marketing, use the colours of Serie A!! The fantastic kits, The Tifosi, The Flares and the passion of the fans… On the pitch, Italian teams need to start trusting players under the age of 25, and start using more players with speed and flair!! It would help a great deal if dinosaurs like Allegri stopped finding their way to top tier jobs!! Nobody outside of Italy wants to watch Allegri-ball!! Too many teams using 3-5-2 also… wingers are amongst the most exciting players to watch, and Serie A doesn’t have enough of them!!
Spot on, especially teams using the 3-5-2 formation. Serie A is just not as exciting as other leagues but the teams remain competitive
Yes, in game wise definitely need to stop with being heavily reliant on tactics. The problem that youngsters face in Serie A is that without experience its difficult for them to understand and perform understand complicated tactics the old managers use. Which is why the young players don’t perform and we look it at it as them not having talent. Look at Como as good example of having a different approach to other Serie A teams. They bring young unproven players from spain and are performing at an exceptional level. Ouside of in game, the old stadium is definitely an issue. Compared to other big leagues the pitch and the stadium is at a poor level. Also I think there need some development in terms of how Serie A is present on screen.