Potential investors of Inter have been left stunned by the high amount of revenue generated by Suning-linked sponsors and consider it unviable in the long run, Italian media claim.

As reported in today’s newspaper edition of Corriere dello Sport, following a report by Bloomberg yesterday, current owners Suning have benefited from high levels of sponsorship investment from other little-known Chinese firms across Europe.

This has been a significant factor in Inter being able to continue to operate, with €263.2 million coming from regional sponsors between 2017 and 2020, almost 18% of revenue.

As a result, potential buyers have been left ‘perplexed’ by the situation and fear that turnover is not sustainable once Suning pull out and take those sponsorship deals with them.

Such deals have now come back to haunt Suning as they make a sale of the club increasingly difficult, with few investors willing to take on the risk of dealing with such high spending and turnover dependent on Chinese sponsorship.