suning

 

 

 

 

 

 

Salford University Sports Enterprise Professer Simon Chadwick spoke on the Suning group to Blog Calcio Cina: “This organisation is very interesting, because they work in retail. In general, Suning is investing in football because they want to have public support from the state, it is always in the interest of Chinese business to have a support from the Republic. Suning sells electronic items, mobile phones, laptop and T.V’s. Investing in football means creating and integrating co-orporation that is not only selling the hardware that allow people to watch content. If you invest in football broadcasting you become part of the hardware. This is the diversification, or conglomeration. Another thing to consider about Suning is the case of Trent Sainsbury, a Jiangsu player, that Inter Milan signed on loan, both clubs are owned by Suning. There is even a rumour about last year that Suning wanted to buy the Stellar Agency. What Suning is trying to do, is control the selling club, the buying club and the intermediates between clubs. In my idea this is unprecedented in world football.”

Source: FCInterNews.it