The last major innovation in terms of marketing for Inter is the new deal with SWM Motors, which will become the Nerazzurri’s official car for the Greater China area.. This is therefore considered a regional sponsor, also it is good promotion in a specific geographic area. SWM is planning to produce a limited number of Inter-themed X7 cars that will be painted in the club’s famous blue and black colours. A strategy that is gaining a foothold in the football world, it is true, as pointed out by Football & Finance, that Manchester United have relied on this strategy to considerably increase their revenues.
Source: FCInterNews
Nice, revenue boosting out of nowhere. That shows how great suning group
Our car sponsor was Infiniti, wasn’t it?
Volvo??
Volvo contract ended at the start of this season. Man! I love Infiniti! 😀
True, Infiniti used in Italy, but as said on the news, SWM (just an) official car for the greater China area.
sunning = great businessman..^^
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