Inter China’s commercial director Mao Yujing has described Inter’s new partnership with ceramics company Monalisa Tiles as ‘an important accomplishment for the club’.
The Nerazzurri presented their new commercial partnership on Monday at the company’s headquarters in Guangdong, with leading shareholder Foshan Monalisa and former defender Marco Materazzi also in attendance.
“Monalisa becomes Inter’s first official partner in the ceramics sector and represents an important accomplishment for the club,” commercial director Yujing said in a statement released on the club’s Weibo profile.
“The club will now form closer relations with their Chinese supporters and Monalisa’s clientele through an exchange of know-how.”
Xiao Libiao, president of the Monalisa Group Co Ltd, added: “Monalisa’s collaboration with Inter will enable us to promote our brand and affect a cultural exchange.
“The partnership will see more dynamic and innovative sporting elements introduced into Monalisa’s brand, as well as allowing more Chinese consumers to get to know Inter better, along with football and Italian culture in general.”