Inter striker Mauro Icardi features in Apple’s new advert for the iPhone XR and Corriere dello Sport have explained how this has come to fruition.
IMG purchased rights to archive footage of Inter and when the tech giants asked for some footage, IMG sold some footage to them.
As per the Rome based newspaper, one of the people involved at Apple is an Inter fan which is why Icardi’s goal accompanied by Roberto Scarpini’s commentary features in the advert.
Despite some suggestions elsewhere in the media, Corriere dello Sport insist that this is not the first step of any potential partnership between Inter and Apple.
La pubblicità di @Apple, in cui c‘è anche l‘Inter. Futura partnership? Visto che non possono avere i diritti dell‘Inter, senza una conferma da esso stessa. pic.twitter.com/3E9lacMxqT
— Marco (@Mark12355) May 11, 2019