Inter Corporate CEO Alessandro Antonello feels that the newly-announce sleeve sponsorship agreement with online retail giant eBay shows that the club’s brand is becoming more lucrative.
Speaking during the official announcement of the two-year deal with the US-based company, via FCInter1908, the Nerazzurri executive emphasized the importance of the partnership for the Nerazzurri in terms of their brand.
Inter will reportedly earn €5 million per season on their two-year deal with eBay, with an option of a third season in the 2024-25 campaign.
Finding revenues through sponsorships has been an important pursuit for the Nerazzurri, as they seek to capitalize on the popularity of their brand by agreeing lucrative partnerships.
In this sense, the official announcement of the deal with online retailer eBay is a successful step for the club.
The partnership has only come about because of the strength of the club’s brand, which in Antonello’s view is growing.
“We’re very pleased to announce this new and important evolution in the agreement between Inter and eBay from a few months ago,” he said.
“The presence of the eBay logo on the sleeve of our shirt testifies to the ever-growing attractiveness of our brand, which has meant that a leading global brand like eBay has decided to make Inter the first shirt on which their logo appears as a sponsor.”