Inter chief revenue officer Michael Gandler answered a series of questions following the announcement of the Suning sponsorship deal.
Is this a one off sponsorships or will it be divided up in many different areas? Has UEFA given the green light to the deal? How much is this deal worth financially for inter?
“It is a unique sponsorship agreement for the various structures mentioned above. We can not reveal the value of the transaction but it is in line with other similar transactions in the market”.
Inter are the first to carry out such an operation, is something similar planned for the San Siro and has the idea of a new stadium been abandoned?
“The intention is to stay at the San Siro, the owners want to invest in modernising it to ensure that the stadium can have everything that fans expect in one place. It’s not easy, it is a challenge but it is our commitment carry forward at the Meazza stadium and to modernise it.”
Will other sponsors arrive such as Alibaba?
“For a year and a half Inter started to open other offices, one in the US, one in Jakarta and soon one will open in Nanjing. Our expectation is that this will create interest for new partners, somebody has already stepped forward showing interest thanks to the power of the brand in China and Asia.”
How’s e-commerce doing?
“In China we have a deal with Nike and we are thinking about a common e-commerce strategy to take full advantage of the deal.”
Will Suning sponsor the match day kits in the future?
“For the moment we have a multi-year agreement with Pirelli, who we’ve a long history with. We do not look any further for a few years yet. We are excited about this prestigious partnership, we are trying to enhance Inter’s assets that have not previously been fully exploited. For us the match kits are important, but for now we are happy with Pirelli.”
Source: FCInterNews.it
would love to see A.C out of the Meazza, so we can have our own stadium-
Good news for Meazza,but do nothing for Pirelli,although i’m Indonesian,supporting Inter since i was kid,saw “Pirelli” in the shirt,as if the second skin of black and blue,cant imagine if it is missing….
I hope they don’t change Pirelli. It is very iconic and historic. Plus, Pirelli are not some company who pays to advertise their logo on Inter shirts. They actually own a percentage of Inter.
they pay to advertise their logo in inter shirts, and they paid us with peanut..LOL
i like their tires
i never use their tires.. LOL
I have Pirelli corsa, they are like $600 each lol but I love it, doesn’t do good in the rain but it hardly rains in los angels
yap, they have cheap one and expensive ones, you can get some new ones for like $60 from the store or you can go as far as $900
I like Goodyear better.
I love it, modernising the meazza, getting new sponsors and pressuring Pirelli into bettering their offer next time.. hopefully something will happen with the meazza soon – enough talking!
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