Luca Danovaro has today been appointed as the club’s new Chief Marketing Officer, Inter have confirmed.

“Danovaro will join Inter at the beginning of July and will be responsible for brand development strategies as well as operations spanning fan engagement, CRM, business and digital marketing, event organisation, Inter Forever and the production of video and digital content. His aim will be to continue to build on the progress made last season, which saw the club record several significant achievements,” a statement posted on the club’s official website Inter.it said.

Danovaro thanked the club for showing faith in him and shared his excitement about being appointed.

“I’m looking forward to working with the team and using my experience to serve the club, with the aim of continuing to enhance the Inter brand around the world by using innovation and technology to enrich the fan experience. I would like to thank the club for showing faith in me and giving me this opportunity.”