Inter and AC Milan could sell the naming rights to their new stadium to increase the revenue generated, according to a study carried out in today’s paper edition of the Milano based newspaper Gazzetta dello Sport.
The report details how the Milanese paper worked with Duff&Phelps to discover how much naming rights of a stadium are worth around Europe and how much the Milanese clubs could make from such a deal. The report highlights how 73% of clubs don’t generate the maximum amount of revenue available due to a lack of stadium sponsorship agreements.
Barcelona and Real Madrid could both sell their stadium naming rights for around €36.5 million per year, the report continues, with Manchester United in second place at €30.5 million per season. The first Italian club on the list is Juventus, who could earn potentially €18 million per season, must higher than the current figure of €6.25 million per season, a deal that’s set to expire in 2023.
For Inter and AC Milan, the report adds, the club could sell the naming rights of the San Siro for around €9.2 million per season, a figure that would increase with the construction of a new stadium.
Massimo Campioli, the Chief Finance Officer of M-I Stadio, explained the opportunity available to both Milanese clubs.
“A double potential, that of the clubs and that of Milan, so far unexplored. The authorisation of the City to exploit the name of San Siro is necessary and you need to find a sponsor who is good for both Inter and Milan, without being in conflict with the ones those two already have. It’s not a simple thing. It’s one of the few reasons why having two stadiums would make sense.”
