Marco Materazzi: “Inter’s New Badge Increases Global Appeal, Steven Zhang Clearly Attached To Nerazzurri”

Marco Materazzi: “Inter’s New Badge Increases Global Appeal, Steven Zhang Clearly Attached To Nerazzurri”
March 31, 2021 12:00
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Marco Materazzi has given Inter’s new badge the thumbs up and praised Steven Zhang for his emotional attachment to the club.

Inter launched the logo on their social media channels yesterday and will now set about using it to enhance the club’s international brand.

Materazzi spent 10 seasons playing for the Nerazzurri between 2001 and 2011 and seemed to be very much in favour of the new design.

“It’s a very innovative badge,” he said in an Instagram live stream with GQ.

“It moves towards younger people and towards those who will ensure whether or not Inter keep becoming bigger and better.

“It takes Inter closer to what the ideal world is at the moment; we need to make sure we remind younger people of our history.

“The logo can always change but we have to make sure we keep transferring these values.

“English is a universal language and this logo can make us appealing in every country around the world.

“This is the direction of the club, the continuation of a path that we already started following with the ‘not for everyone’ campaign and which can give the Nerazzurri visibility around the world.”

Inter are looking to keep themselves relevant with new generations by rebranding their visual identity, as stated by chief executive Alessandro Antonello yesterday.

But the Nerazzurri are still the same club they always were in some regards, as Materazzi explained.

“For me we were a family beforehand and now with this generational change we still are, but we’re trying to keep up with the times.

“Massimo Moratti was the father of all Interisti but now we have Steven Zhang who has come to Milan and wants to be inside the city.

“This is something which hasn’t happened with other owners and must make us optimistic looking forward.

“Moratti was very close to Steven and he’s indoctrinated him with what the Inter family is all about.”

It now remains to be seen whether it will be Suning who carry Inter’s new badge forwards long-term, or whether they are forced to sell the club onto new owners (although it looks as if they will continue at Inter, with a partner of some kind).

The badge is focused around two letters, I and M.

By Will Beckman

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