DigitalBits have responded to the reports that Inter and Roma are set to remove the company’s logo from their shirts for their respective Serie A matches this weekend amid continued nonpayment of amounts owed on sponsorship deals.
Responding in a press release, as reported by FCInterNews, the cryptocurrency company outline that the partnerships with the two clubs are made through Zytara Labs, whilst suggesting that in the future they will enter into more financially sustainable partnerships.
It has been reported that both of Inter and Roma are set to remove the logo of DigitalBits from their matchday shirts effective immediately, starting with this weekend’s Serie A matches against Lazio and AC Milan respectively.
In both cases, the reason for this is the cryptocurrency company’s continued nonpayment of amounts owed on shirt sponsorship deals.
The Nerazzuri’s deal with DigitalBits is worth a massive €85 million in total until the end of June 2026, but the club are unlikely to receive much or any of the amounts owed, a situation that has been labelled as an “embarrassment” and “farce” for the club.
Badly affected by broader fluctuations in the cryptocurrency industry, DigitalBits have yet to pay any of the three €8 million installements of the €24 million owed for this season, or the €1.5 million bonus for winning the Coppa Italia last sesason.
The Nerazzurri have been considering legal action in response to the situation, whilst it is expected that they will have a new shirt sponsor for the start of next season in any event.
It has been reported that both Inter and Roma are ready to finally pull the plug in response to DigitalBits’ continued nonpayment.
The cryptocurrency company have responded to this development, stating in an official release that “We have undertaken a proactive process of redefining the kinds of partnerships that involve DigitalBits in the future, in line with the objectives of economic sustainability and use of the blockchain technology.”
The release goes on, “The sponsorship contracts concerning the exposure of the Digitalbits brand with the football clubs AS Roma and Inter have been concluded through Zytara Labs.”
