Inter Milan Corporate CEO Alessandro Antonello hails the club’s new sponsorship deal with U-Power.

The Nerazzurri officially announced the agreement with the footwear company on Friday.

Starting from Saturday’s Derby della Madonnina encounter against AC Milan, the sponsor’s logo will appear on the back of the club’s jersey. This new four-year agreement will run until 2o27.

Commenting on the topic, Antonello argues that this endorsement deal will make Inter’s jersey even more valuable.

Inter Milan Corporate CEO Alessandro Antonello Claims U-Power Will Increase The Value Of The Nerazzurri Jersey

He believes that the club can help the brand develop by increasing its global visibility.

“We are very pleased to announce this new and important agreement,” said the club’s corporate CEO via FcInterNews

“This partnership will make our shirt even more valuable. In recent years the U-Power brand has begun an important path in the world of football.

“We are proud that it has recognized our club as the ideal partner to take a further step forward in this sector and to further increase its visibility globally taking advantage of Inter’s large international fan base.”

Serie A fans might already be familiar with U-Power. The company is Monza’s main shirt sponsor. It also owns the naming rights of the club’s stadium.