Inter Milan could agree a main shirt sponsorship deal with Betsson despite regulations against betting sponsorships in Italian football.
This according to today’s print edition of Rome-based newspaper Corriere dello Sport, via FCInterNews. The newspaper anticipates that the Nerazzurri could display the logo of the company’s website.
Reports yesterday emerged that Inter are in talks with betting company Betsson.
The betting company have emerged as a major candidate to take the place of Paramount+ as the Nerazzurri’s main shirt sponsor starting next season.
It has been clear for some time that Paramount’s deal with Inter would not last long. The US-based streaming service signed an agreement with Inter only until the end of this season.
And Inter’s priority is not hard to see. The club want to monetize the shirt to the greatest extent possible, bringing in revenue commensurate to their global brand.
How Inter & Betsson Could Agree Main Shirt Sponsorship Deal
The Corriere confirm reports that Betsson would be ready to offer a deal worth €30 million per season.
This would be right in line with Inter’s expectations as far as the value of a deal.
But there is one particularly thorny problem. That is the regulations around betting sponsorships in Italian football.
The Dignity Decree of the Italian federal government officially prohibits such deals.
The status of the policy into the future is not certain. There is significant opposition to the regulation from within Italian football.
But according to the Corriere, even with the Dignity Decree in place, Inter and Betsson could still find a way.
This would be to display the name of a website that the company owns, StarCasino.sport.
That could fall within what is allowable under the Dignity Decree.
And in this case, negotiations between Inter and Betsson could progress, and the Nerazzurri may have located their next main shirt sponsor.
