The Lega Serie A board has appointed US investment bank JP Morgan as the league’s new advisor for international development.
According to a report published by Lombardy-based financial publication ‘Milano Finanza’, the firm will primarily help work on negotiating international TV rights.
The bank has been entrusted with this responsibility as the league seeks to fight declining TV rights for Serie A around the world.
The league also wishes to increase its international presence more generally, and believe the bank will be able to deliver.
Serie A Trust JP Morgan To Help Maintain €250m Revenue
The current target for the project is to maintain the current levels of TV revenue.
This figure currently stands at an estimated €240-250 million per year.
JP Morgan must also devise a way to increase the appeal of the league to international audiences.
Meanwhile, Serie A resumes this weekend after the first international break of the season.
The pick of the matches is Inter Milan’s Derby d’Italia game against Juventus in the Allianz Stadium.