Inter’s identity will still be as strong as ever following the release of their new logo, according to chief marketing officer Luca Danovaro.

The Nerazzurri officially unveiled the badge on their social media channels today, which is focused entirely around the letters I and M.

Suning and in particular Steven Zhang, Inter’s president, have been working on the club’s rebrand for some time and they will now set about marketing the new logo in a bid to further enhance Inter’s brand around the world.

“Inter’s focus is football; we are and will always be a football club,” Danovaro told ANSA.

“But now we want to open ourselves up to digital worlds, entertainment worlds and the world of lifestyle as well.

“The badge is a new interpretation of the current one: minimalistic and with a more simple design, but without losing a strong identity.

“We’re confident this new logo will allow us to become not only an icon in football, because we’re already that, but most of all a cultural icon.”

Inter have not changed their logo since 2014, shortly after Erick Thohir bought the club from Massimo Moratti.

It now remains to be seen whether it will be Suning who carry Inter’s new badge forwards long-term, or whether they are forced to sell the club onto new owners.

Reports in today’s papers suggested the Chinese retail giant was very much intending to continue as the Nerazzurri’s owners, despite the need to secure fresh investment.